La Crushing It is the lifestyle brand for people who crush La Croix and get shit done.
The hand lettered LCI logo was inspired by the existing La Croix can packaging.
The official LCI starter pack — available from my store
womens tank — from threadless
LCI leggings concept
beach towel — from threadless
trucker hat concept side
trucker hat concept front
All lettering and artwork was sketched and inked before vectorizing in Adobe Illustrator.