La Crushing It

La Crushing It is the lifestyle brand for people who crush La Croix and get shit done.


The hand lettered LCI logo was inspired by the existing La Croix can packaging.

The official LCI starter pack — available from my store

womens tank — from threadless

LCI leggings concept

beach towel — from threadless

trucker hat concept side

trucker hat concept front

All lettering and artwork was sketched and inked before vectorizing in Adobe Illustrator.