Extensive packaging & collateral created for
OZO's retail experience.

all work completed at Good Apples in Boulder, Colorado
OZO identity created by Justin Fuller

standard labels: colors differentiate between flavor categories

standard labels: colors differentiate between flavor categories

special reserve labels: for coffee not available year round

special reserve labels: for coffee not available year round

limited release labels: for extremely rare and limited quantities

limited release labels: for extremely rare and limited quantities

front detail // photo by Unpacking Coffee

front detail // photo by Unpacking Coffee

gusset detail // photo by  Unpacking Coffee

gusset detail // photo by Unpacking Coffee

back detail // photo by  Unpacking Coffee

back detail // photo by Unpacking Coffee

Over 50 unique symbols were created to generate the artwork seen on OZO labels. Each label features a unique combination of these symbols.

Over 50 unique symbols were created to generate the artwork seen on OZO labels. Each label features a unique combination of these symbols.

Longs Peak enamel camp cup // photo by  Emalco

Longs Peak enamel camp cup // photo by Emalco